Plan A — Experience Design Studio

15+ years. 600+ weddings.

Plan A has spent over a decade shaping wedding experiences. Bridal Entrance is our newest division — the same team, focused on a single moment: the bride's entrance, told in light, sound, and motion.

15+ Years
600+ Weddings
Why Bridal Entrance

The most photographed seven seconds deserve direction.

After fifteen years of producing weddings under the Plan A name, our team kept circling back to one moment — the bride's entrance. The seven seconds that every guest watches, every camera captures, and every couple replays for the rest of their lives.

Until now, that moment was usually left to chance. A song, a walk, some flowers. We thought it deserved more.

Bridal Entrance is our answer: an audio-visual studio focused entirely on those seven seconds. LED, projection, holograms, interactive installations — all directed end-to-end by the team you already trust.

"We don't decorate aisles. We direct the moment."

Immersive 3D Mapping Projection at Salles Des Étoiles, Monaco
Our Approach

Every entrance is a short film.

We treat every entrance with the rigor of a film production: a director, a storyboard, a content team, a programming team, and a show-runner who calls cues live on the day.

Each capability — LED, projection, holograms, interactive installations, and lighting + sound through partners — is custom-designed and timed to the bride's footsteps. Nothing is improvised. Every frame is rehearsed.

This is what Plan A does. Bridal Entrance is what we do when the spotlight is on a single moment.

Sursock Palace Bridal Entrance
What Guides Us

Studio principles

— Principle I

Composed, not decorated.

Every visual, light cue, and audio swell is timed to the bride's footsteps. No improvisation — every frame is rehearsed.

— Principle II

End-to-end direction.

From concept and storyboard through programming, fabrication, and live show-calling — one team owns the entire AV experience.

— Principle III

Plan A trust network.

For full event lighting and sound, we partner with the same trusted vendors that have delivered Plan A productions for over a decade.

The Studio · Founder

Directed by Amin Sammakieh

Plan A's founder leads every Bridal Entrance production end-to-end — from storyboard through show-call on the day.

Amin Sammakieh — Founder of Plan A, photographed for Vogue Man Arabia
Amin Sammakieh
Founder · Show Director · Plan A

Visual artist and experience designer. Amin spent seven years in broadcasting — MBC, Showtime, the BBC — before launching Plan A in Beirut in 2008 and delivering his first 3D projection mapping in 2011 for Skybar.

Today the studio spans Beirut, Dubai and Riyadh, with 392 productions across weddings in Monaco, brand launches in Kuwait, façade mapping for Hermès and Van Cleef & Arpels, and immersive shows at Boulevard World, Sela, and the National Museum of Beirut. Bridal Entrance is where that work focuses on a single moment — the bride's walk — directed end-to-end by Amin and the Plan A team.

"Creativity has no boundaries." — Vogue Man Arabia, Spring/Summer 2019

From The Studio · @planacreative

The work, in the wild.

A continuous feed of recent productions. For everything, follow @planacreative on Instagram or browse the full catalog at whoneedsplanb.com.

Work With Us

Direct your moment.

Every story is different. Every entrance is original. Begin with a consultation and a custom storyboard from the studio.

Begin a Consultation